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我国传统文化的当代传播探析

来源:原创论文网 添加时间:2019-03-15

本篇文章目录导航:

【题目】我国传统文化的当代传播探析
【绪论】新时期传统文化传扬研究绪论
【第一章】传统文化的传播价值及主要媒介传播方式
【2.1-2.2】研究模型和调查问卷的构建
【2.3】问卷数据的分析与验证
【第三章】中国传统文化的传播现状分析
【第四章】当前传统文化传播存在的问题及原因分析
【第五章】当前中国传统文化传播的对策
【参考文献】传统文化数字化传播策略探究结语与参考文献

摘要

  
  随着中国政治、经济的快速发展,人们的物质生活水平逐步提升,人们对于文化的需求逐渐增多。中国传统文化作为中国几千年来的优秀文化成果,也获得了人们越来越多的关注。然而,伴随着社会的发展与进步,中国传统文化的媒介传播环境也发生了巨大的变化。本研究是对中国传统文化传播研究的补充,开创了新的研究视角,丰富了传统文化媒介传播的研究成果,对媒介从业者的传统文化创作有一定实践意义。
  
  传统文化的传承必须依靠媒介传播,本研究运用问卷分析法,从当前传统文化传播的影响因素调查入手,结合相关传播案例,分析当前中国传统文化在传播过程中出现的西方传统文化观念冲击中国传统文化观念、泛娱乐化传播趋势下传播内涵的弱化和数字传播创新性不足的问题,其原因主要包括:文化霸权的渗透和文化自觉的弱化、消费主义与泛娱乐化的盛行、传播思维固化和时代性转化不足以及数字化转换的矛盾。最后,利用不同媒介的相关传播案例,总结出传统文化认同建构、创新传播和数字化传播的媒介传播策略。
  
  本研究主要从以下几部分展开。
  
  绪论部分分析了当前中国传统文化传播的研究背景和研究意义,并对文章中所涉及的文化和传统文化的概念进行阐释,梳理总结了国内外传统文化传播的研究领域及其研究现状,以期更全面、系统的对传统文化传播进行深入研究。
 

我国传统文化的当代传播探析

  
  第一章从当前传统文化的媒介传播价值入手,认为媒介传播可以提升传统文化认知,建构传统文化认同,并促进多元文化传播。分析了当前的传统文化传播的主要媒介方式,包括当前传统文化在报纸、电视和新媒体中的传播形式和具体内容。
  
  第二章对传统文化传播的影响因素进行实证研究。根据 5W 传播模式和相关理论、文献的分析建立相关指标,从个人、社会和传播过程 3 个层面做出研究假设和模型图,通过问卷设置兴趣度、政府政策、文化环境、媒介环境、媒介技术、传播内容和传播人才 8 个研究维度,并将得到的调查数据运用 SPSS 进行因子分析,最终对影响因素进行整合,验证假设和模型。5W 传播模式为传播现状的研究提供研究范围,为问题的研究带来启发。
  
  第三章根据影响因素的维度,从个人、社会和传播过程层面分析传统文化传播的现状,认为受众当前对传统文化的总体兴趣度较高,对“互联网+”传统文化兴趣明显;当前的多元文化环境对传统文化的传播来说,是机遇与挑战并存的;当前的政府政策给传统文化的传播带来转机;认为当前传统文化传播的深度内容少,传统文化传播人才匮乏。
  
  第四章根据现状的分析结论,对当前中国传统文化传播出现的问题和原因进行剖析。首先,受众受到西方传统文化的冲击,其原因主要为文化霸权式的文化渗透和文化自觉的示弱。其次,以电视综艺节目为代表的泛娱乐化传播趋势下传统文化传播内涵的弱化,其原因主要为当前消费主义的潜在影响和传播思维固化。最后,当前媒介社会环境下,各种类型的传统文化出现数字化传播难题,其原因主要为传统文化与当前数字技术的转化矛盾。
  
  第五章针对传统文化传播存在的问题提出相应的对策,侧重传统文化认同到文化自信的建构、创新传播内容和传播形式、数字化传播转向。在研究传统文化认同的建构中,认为主流媒体的话语权和电视的文化传承功能和传统文化素养教育为传统文化认同和文化自信的构建提供了可能;而传统文化的创新传播,可通过 IP 改编来创新传播内容和传播形式,进行深度传播;在数字传播过程中,可通过对传统文化进行媒介化编码,并用数字包装文化资源。
  
  【关键词】:传统文化传播;影响因素;问题;对策
  
  

Abstract

  With the rapid development of China’s politics and economy, people’s material living standards have gradually increased, and people’s demand for culture has gradually increased. As a result of China's excellent cultural achievements for thousands of years, Chinese traditional culture has also received more and more attention. However, along with the development and progress of society, the media communication environment of traditional Chinese culture has also undergone tremendous changes. This research is complementary to the study of Chinese traditional culture and has created a new perspective of research. It has enriched the research results of the dissemination of traditional cultural media and has certain practical significance for the traditional cultural creation of media practitioners.

  The inheritance of traditional culture must rely on media communication. This study uses a questionnaire analysis method to investigate the influence factors of current traditional culture communication, and analyzes the traditional western cultural concepts that have appeared in the traditional Chinese culture in the process of dissemination. The reasons for the weakening of the dissemination connotation and the lack of innovation in digital communication under the cultural concept, the trend of pan-entertainment communication, and the lack of innovation in digital communication mainly include: the penetration of cultural hegemony and the weakening of cultural consciousness, the prevalence of consumerism and pan-entertainment, and the dissemination of thinking and curing. The lack of transformation of the times and the contradiction of digital transformation. Finally, the use of different media related cases of communication, summed up the traditional cultural identity construction, innovation communication and digital communication media dissemination strategies.

  This research mainly starts from the following sections.

  The introduction part analyzes the research background and research significance of the current Chinese traditional culture communication, and explains the concepts of culture and traditional culture involved in the article, combing the research fields and research status of traditional culture transmission at home and abroad, with a view to further Comprehensive and systematic in-depth study of the spread of traditional culture.

  The first chapter starts with the current value of traditional media’s media communication, and believes that media communication can enhance the cognition of traditional culture, construct traditional cultural identity, and promote multicultural communication.Analyzes the current main modes of communication of traditional culture, including the current form and specific content of traditional culture in newspaper, television, and new media.

  The second chapter conducts empirical research on the influencing factors of traditional cultural transmission. Based on the analysis of the 5W propagation model and related theories and literature, relevant indicators were established, and research hypotheses and model diagrams were made from the three levels of the individual, social, and communication processes, and interest levels, government policies, cultural environments, media environments, and media technologies were set through questionnaires. , disseminate content and disseminate eight research dimensions of talents, and use SPSS for the analysis of the survey data for factor analysis, and eventually integrate the influencing factors and validate the hypotheses and models.

  The 5W propagation model provides research scope for the research on the status of communication and brings inspiration for the research of the problem. The third chapter analyzes the status of traditional culture communication from the dimensions of influencing factors from the perspectives of individual, social and communication processes, and believes that the audience ’ s overall interest in traditional culture is relatively high and the interest in“Internet +”traditional culture is obvious; The cultural environment is the opportunity and challenge for the spread of traditional culture. The current government policy has brought about a change in the spread of traditional culture. It is believed that the current content of traditional culture is less in depth and the traditional cultural talents are scarce.

  The fourth chapter analyzes the problems and causes of the current Chinese traditional cultural transmission based on the analysis of the status. First of all, the audience is affected by Western traditional culture. The main reasons are cultural hegemony-style cultural penetration and cultural self-consciousness weakness.

  Secondly, the weakening of the connotation of traditional culture under the trend of pan-entertainment broadcasting represented by television variety shows is mainly due to the potential influence of current consumerism and the solidification of dissemination of thinking. Finally, under the current media social environment, various types of traditional cultures have encountered difficulties in digital dissemination, mainly because of the contradiction between the transformation of traditional culture and current digital technology.

  The fifth chapter proposes corresponding countermeasures for the problems existing in traditional cultural communication, focusing on the construction of traditional cultural identification and cultural self-confidence, the content and fo rm of innovation communication, and the digital transmission direction. In the study of the construction of traditional cultural identity, it is believed that the mainstream media’s discourse power and television cultural heritage and traditi onal cultural quality education provide the possibility for the construction of tra ditional cultural identity and cultural self-confidence; while the traditional cultur e’s innovative communication can be adapted through IP. Innovate to dissemin ate content and forms of communication and conduct in-depth communication; in the process of digital communication, mediation can be used to encode tradi tional culture and use digital packaging for cultural resources.

  Keywords:Traditional Culture; Communication; Influence Factor; Problems; Countermeasures

目录

  中文摘要
  
  Abstract
  
  绪 论.
  
  一、研究背景.
  
  第一章 当前中国传统文化的传播价值及主要媒介传播方式
  
  第一节 当前中国传统文化的传播价值

  一、提升传统文化认知,建构传统文化认同
  二、促进多元文化传播和发展.
  
  第二节 当前中国传统文化传播的主要媒介方式
  一、以报纸为载体的传统文化传播
  二、以电视为载体的传统文化传播
  三、以新媒体为载体的传统文化传播
  
  第二章 当前中国传统文化传播的影响因素剖析——基于个人、社会和传播过程层面
  
  第一节 传统文化传播影响因素的维度构建过程

  一、基于传播学有关理论的分析.
  二、基于文献的分析.
  
  第二节 研究模型和调查问卷的构建.
  一、研究目标.
  二、研究模型的构建.
  三、研究问题与假设的建立.
  四、问卷设计.
  五、问卷的发放与回收.
  六、信度分析.
  七、受众个人属性变量分析.
  
  第三节 问卷数据的分析与验证.
  一、调查样本描述性分析.
  二、因子分析.
  三、模型与研究假设的验证.
  
  第三章 中国传统文化的传播现状分析.
  
  第一节 个人层面的现状分析.

  一、受众对传统文化存在认同高、认知低的现象
  二、受众兴趣度总体较高,对“互联网+”传统文化传播和应用的兴趣明显
  
  第二节 社会层面的现状分析.
  一、政府政策:为传统文化传播带来转机
  二、文化环境:多元文化传播并存
  
  第三节 传播过程层面的现状分析.
  一、传统文化传播深度内容较少,深度传播仍是关键
  二、专业性传播人才匮乏——基于媒介从业者的访谈
  
  第四章 当前中国传统文化传播存在的问题及原因分析
  
  第一节 当前中国传统文化传播存在的问题分析

  一、西方传统文化冲击中国传统文化观念
  二、泛娱乐化传播趋势下,中国传统文化传播内涵弱化
  三、当前中国传统文化数字传播的创新性不足
  
  第二节 当前传统文化传播存在问题的原因
  一、霸权式的文化渗透与国人文化自觉的示弱
  二、消费主义的潜在影响与泛娱乐化的盛行
  三、传播思维固化与时代性转化不足
  四、传统文化与数字转化的矛盾.
  
  第五章 当前中国传统文化传播的对策.
  
  第一节 传统文化传播从文化认同到文化自信的建构

  一、发挥主流媒体话语权,让中国声音掷地有声
  二、利用媒介的文化传承功能进行文化认同引导
  三、开展传统文化素养教育,提升传播内容质量
  
  第二节 创新传统文化传播的建构路径—基于传统文化 IP 改编的分析
  一、创新传播内容的开发,实现立体化传播
  二、创新传播形式的呈现,实现多媒体多形态传播
  
  第三节 传统文化数字化传播探析.
  一、媒介数字化编码,坚持“内容为王”
  二、传统文化资源数字化包装,实现多用途传播
  
  结语.
  
  参考文献.


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